Brief

The task that we have been set for this is year is to make a Music Video, my group consists of Me, Nathan Powell, Nathan Oliver And Tyler Chambers. We have had to think of what genre of music we are going to use and then think about the conventions that we will have to out into our video to make it successful.

Analysis Of Pop Video 1 (The Wanted - All Time Low)

Sound:

• Music is in time with dancing
• Lip Syncing

Cinematography:

• Rapid cutting among members of the band is continuous
• Variety of close ups of each member. (shows they are a band)
• Also long shots of whole group dancing to make clear they are a group

Mise-en-scene:

• Stereotypical boy band dancing, costume & lyrics

Editing:

• Rapid cuts
• Montage editing

Performance:

• Eye contact with audience
• Dancing
• Jumping around stage
• Lip syncing

Analysis Of Pop Video 2 (Proffessor Green ft Lily Allen - Just Be Good To Green)

Sound:

• Lip syncing
• Typical rap beat

Cinematography:

• Close ups of professor green; shows he is the main main of the video
• Lily Allen and Professor Green appear in same shot to show they are a duet

Mise-en-scene:

• Bright colours - relates to lyrics and high tempo music

Editing:

• Montage editing

Performance:

• Lip syncing
• Long distance cuts when the artists are singing on their own
• Eye contact with audience
• Lily Allen pushes over the other women is the concept of the story - she is getting the better of the other women.

Analysis Of Rock Videos (Kings Of Leon - Sex On Fire)

Camera:

• Cuts with beat
• Typical 'crazy' rock actions
• Panning across different members of the group to show they are a band not a solo artist.

Editing:

• Montage editing
• Quick cuts between group members to make it clear that they are a group

Sound:

• Beat cuts with camera movement
• Typical 'hardcore' beat and voice
• Typical instruments

Mise-en-scene:

• Dark colours
• Not alot of light
• Typical rock costume (vests, black clothes)

Performance:

• Lip syncing
• Playing instruments
• Eye contact
• Reaching out

Video Analysis 2 (Young Money - Bedrock)

Camera:

• Panning around the house to show how the members if the group live
• Shows the audience the groups lifestyle
• Actions show how they enjoy themselves

Editing:

• Montage editing

Sound:

• High paced music - goes with crazy dancing and crazy lifestyle
• Several artists sing - shows they are a group

Mise-en-scene:

• Bright colours represents that the group are enjoying themselves and enjoying their successful lifestyle.
• costumes are mainly bright colours - again goes with happy successful lifestyle.

Performance:

• Dancing
• Eye contact
• Lip syncing
• Reaching
• Pointing

Video Analysis 3 (Eminem - Beautiful)

The name of the song that I have chosen to analyse is beautiful by Eminem. This song is part of Eminems recent ‘Relapse’ album which was released in, May 2009 and was considered as one of the best songs on the album. The video was shot in Detroit and was directed by Anthony Mandler, it first premiered on Yahoo Music in, July 2009.

The song is about Eminem’s feelings of people being put down, this is shown in the lyrics when Eminem says; “And don’t let em say you aint beautiful” this song is also about Eminem making a crucial decision regarding his next album, this is again shown in the lyrics when he says “I don’t know how or why I when I ended up in this position im in, I started to feel dissin again so I decided to pick up this pen up, and try to make an attempt to vent, but I just cant admit or come to grips with the fact that I may be done with rap I need a new outlet.” You can see that Eminem no longer has the inspiration that he once had in the lyrics of this song, and that he is not sure about continuing his music career. This song is also about Eminem being on his own lately and becoming more independent as a person, we see this in the opening lyrics when he says “lately I been hard to reach, I been too long on my own, everybody ha s their private world, when they can be alone” this shows that at times Eminem likes to be on his own.

This video is Eminem representing him being independent because he is on his own in a brokenndown warehouse, which is very derelict and somewhere that people are not allowed to be, the video shows in many ways him being on his own through eye contact and lip syncing, walking on his own and rapping is a very independent look that goes with the independent lyrics.

The first 45 seconds of the video is just setting the scene, we see Eminem walk past a lady and she totally ignores him, giving the first signs that Eminem is individual and no one takes note of him any more, then we get into the music and we understand why the video is doing this. The lyrics “lately ive been hard to reach” give the audience the impression that if the lady that he walked past wanted to talk to him then she would not have been able to because he is ‘hard to reach’. In the second 45 seconds of the video we see Eminem come into his element, he raps for the whole 45 seconds about taking his responsibilities and we see that he has suffered from some of them because of the lyrics we here and the actions that we see, the lyric that shows he suffers are; “I took my bruises, took my lumps. Fell down and then got right back up”. This shows that he has suffered but is prepared to get back up and deal with life as it comes, during these lyrics we see him

Analysis Of Videos 4 (Lil Wayne ft Jay Z - Mr Carter)

The artist of this song is Lil Wayne; however Jay Z features in the song. The song title is Mr Carter, and the song is from the album ‘Tha Carter III’.

The song is predominantly about Lil Wayne reportedly going missing for a while, and now he has come back on the scene and is now addressing his fans again, we see this in the lyrics because one of the lyrics are “hey Mr Carter, tell me where have you been?”

This song is also about Lil Wayne’s fans asking where he has been because he had been off the scene so his fans were worrying when he was going to release a new song. But Lil Wayne also used this song to reassure his fans of his devotion to music and that he will never completely leave music, this is again shown in the lyrics “two words ya never hear, Wayne quit”

The main content of the video is Lil Wayne returning to his home town and catching up with his friends, we see him in several different scenarios with different people, a few of these are with boys and another is with a girl, this shows that he is catching up with his friends that he hasn’t seen in a while and possibly a girlfriend that he is eager to get back together with after his absence.

The first 45 second of this video shows Lil Wayne in a few different locations, showing that he is just trying to cover as many places as he can to catch up with as many people as he can, because of how long he has been away, the lyrics are mainly just the main chorus “Hey Mr Carter, tell me where have you been?” so overall the first 45 seconds are just breaking the viewers into the song.

The second 45 seconds shows Lil Wayne with different people and even more different locations, he is cuddling and shaking hands with people, showing that he has missed his friends while he has been away and has lots to share with them, the lyrics give us more of an idea as to where Lil Wayne has been, because the lyrics say; “around the world and now I’m back again”, so this could give the impression that he has gone on a long trip to get his mind off of music for a while.

The third 45 seconds focuses on Lil Wayne addressing his friends, and letting his friends now that he is back in town, the video shows Lil Wayne in a car with a man and they are enjoying themselves, laughing and joking, so we assume that they have been friends for a long time and they were really close before Lil Wayne went away. He again uses the lyrics “around the world and now I’m back again” – he also uses the lyrics “I am here”. This just reassures everyone that Lil Wayne is back.

The fourth 45 seconds is the last time we see Lil Wayne in the video on his own because Jay Z begins his part of the song, in the video we just see Lil Wayne occasionally among his friends and the attention turns to Jay Z.

The type of video is mainly a narrative type of video, however it could also be deemed as a mixture of abstract and performance, this is because there is no main storyline. There is a bit of performance but not enough to determine the video as a performance video. And there is no specific structure because of the montage editing used.