- Eye contact with audience
- Lip syncing
- 3-4 minutes long
- Camera shots make it clear whether the artist is a solo artist or a group
- Quick shots
- 3/4 main locations
- Performance relates to lyrics
- Cuts match beat
- Montage editing
- Actions match beat
- Costume changes
- Different scenarios
- Performance - Dancing, singing, playing instruments
- Concept - Not looking for story line
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