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Friday, 24 December 2010

Conventions Of A Music Video

In the music industry there are many different conventions of music videos. They are:

  • Eye contact with audience
  • Lip syncing
  • 3-4 minutes long
  • Camera shots make it clear whether the artist is a solo artist or a group
  • Quick shots
  • 3/4 main locations
  • Performance relates to lyrics
  • Cuts match beat
  • Montage editing
  • Actions match beat
  • Costume changes
  • Different scenarios
  • Performance - Dancing, singing, playing instruments
  • Concept - Not looking for story line

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