Theories 3 (Goodwin Theory - Jason Derulo - In My Head)

Jason Derulo – In My Head;

In this video we see a lot of dancing from Jason Derulo and his moves always catch the beat, a way of noticing this is that when he is dancing with the change of beat we see him in a shadow form on a white background where we see his main dancing moves.

This always pops up when the beat changes and the lyrics are usually changed to “In my head” We see the meaning of the lyrics in Derulo’ face and body actions, when he sings; “in my head, I see you all over me”. We see him touching a woman’s face and when he s singing the more “emotional” lyrics we see a type of pain in his face.
Derulo is dressed and acts in the video how we would expect, he is dressed in his normal costume of a jacket, and jeans. We see a lot of dancing in the video which is typical Derulo. His image in this video is projected as a bit of a “playa”. He is trying to get a girl and is doing so in a very confident way.

The video cuts on the beat to make emphasis of Derulo’ dancing, we only see a few different types of shots; these are mainly long shots of the whole body or close ups to emphasise facial expressions. The images that we see in the video help to understand the lyrics more, for instance although “in my head, I see you all over me” could quite easily relate to a girl we can not be 100% sure of this until we see the video.

Although it seems that Derulo is not playing a fictional character it may seem that he is, however judging from other songs you could think that this is actually him; with songs such as ‘Ridin’ solo’, ‘Whatcha Say’ and ‘Queen of Hearts’. These are all pretty ‘emotional’ type songs about girls so it seems that this song is very much about him and not a fictional character.
This video is put together well and this shows because the music always cuts on the beat and never off which shows the sign of a bad music video, however this video never has silence in it and the beats are always cut spot on so this is a good video.
The image in the video relate to the lyrics that we here in the song which also shows the sign of a good video because it helps the audience to understand the lyrics more whereas other videos where the image does not match the lyrics would be a bad video because If the audience don’t understand the lyrics then they would look to the video to help understand more. The image that we see Derulo in is an image that we see him wearing regularly which shows consistency in his image which I would consider a success.