Evaluation 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (Music Video)

Concerning the music video, we stuck to conventions in some shots but in others challenged them, for instance alot of our music video is shot in London, with things like; 'Big Ben, The London Eye, and London Bridge' in the background of alot of are shots, this is because we were showing that out artist was an underground artist from London, which was sticking to conventions because alot of underground artists are from London (Devlin, Example). However we decided to use Big Ben and The London Eye to show that our artist is wealthy and has come through the tough underground scene and is now of a higher class, which played on the name of the album that we decided would be 'Millions Dont Come Easy' showing that 'MC Cabe' has earned millions but it has been a difficult road.

So whilst the shots that i have spoke about have in a way, challenged the conventions of real media products we decided to add some shots to our music video that were similar to real media products, this is when we began to look at some music videos from artist 'Devlin' we looked at videos such as 'London City' and 'Brainwashed'. Two very simple videos which show Devlin shooting Low budget music videos as he is new to the music scene, so we thought that we would use something like this which shows in a shot where 'MC Cabe' is stood lip syncing on a white wall with graffiti all over it, so we do not feel that our music video neither breaks nor stays with conventions we feel that it is a mixture of both.

I have uploaded the Music Video of 'Devin - london City' our song is very similar to this, it has alot of shots around London like ours and is relatively slow compared to alot of Devlins other songs. Seeing this video did give us some inspiration to film alot of shots in London.

This is the video 'Devlin - 'London City'